For me, this was one of the first crowd-sourced music videos to really work. Coxon and Doff posted their music track on the web, calling for video-clips of steps to be sent in, and offering signed albums and tour tickets as an incentive. The submitted video-clips were assembled and composited by Doff and Coxon in a montaged video-cubist style promo video, featuring clips from 85 people in over 20 countries.