Ninian Doff + Graham Coxon: What’ll It Take to Make You People Dance? (From A+E) 2012

Ninian Doff + Graham Coxon: What'll It Take to Make You People Dance? (From A+E) 2012

For me, this was one of the first crowd-sourced music videos to really work. Coxon and Doff posted their music track on the web, calling for video-clips of steps to be sent in, and offering signed albums and tour tickets as an incentive. The submitted video-clips were assembled and composited by Doff and Coxon in a montaged video-cubist style promo video, featuring clips from 85 people in over 20 countries.

 

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