A brilliant creative team at the forefront of video projection-mapping and other realtime production special effects, Marshmallow Laser Feast had this to say about their work for Sony in 2012:

“We directed and produced 3 videos for the launch of the Sony PlayStation Video Store. Our job was to bring a living room alive with hints at various hollywood blockbuster franchises – so we decided to push projection mapping to a new level. We projection mapped a living room space with camera (or head) tracking and dynamic perspective. All content realtime 3D, camera (or head) is tracked to match and update the 3D perspective in realtime to the viewers point of view. Add to this real props, live puppetry, interaction between the virtual and physical worlds, a mixture of hi-tech and lo-tech live special effects, a little bit of pyrotechnics and a lot of late nights.”
http://marshmallowlaserfeast.com/82985/760212/home/sony-ps3-video-store-realtime-projection-mapping