Vordemberge-Gildewart was a late member of the De Stijl group that had been formed by Theo van Doesberg and Piet Mondrian in 1917. One of the first painters to focus on abstraction from the very beginning of his career, he produces these balanced, beautiful and harmonious works throughout his life (died in 1962). In Art and Photography (1968), the art-historian Aaron Scharf describes the kind of harmonious aesthetic-technical innovation process evangelised by De Stijl:
“The idea of art as play, discussed by Kant and then by Schiller late in the 18th century, and elaborated upon by Konrad Lange at the turn of the nineteenth, became an important consideration in the aesthetics of twentieth century theoreticians. The spiritual pleasure inherent in the freedom of experimentation was believed by the De Stijl artist, Theo van Doesburg, to be an essential pre-requisite of the truly creative process – the gestalting or forming process as he called it. ‘Play he wrote, is the first step of creation.’ In Film as Pure Form in 1929, characteristically structuring its evolution, he noted that, like other media, photography, having first gone through a phase of imitation, then a second stage of experimentation and manipulation in the mastering of its technical means, must now (as with film), give way to purely creative expression.”
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Disruptive innovation, a term of art coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.
As companies tend to innovate faster than their customers’ needs evolve, most organizations eventually end up producing products or services that are actually too sophisticated, too expensive, and too complicated for many customers in their market.
If you are interested by more information, you can read my article on Disruptive innovation you can read at: http://worldofinnovations.net/2014/06/21/what-is-a-disruptive-innovation/