Peter Behrens: AEG corporate identity 1906

Peter Behrens: AEG corporate identity 1906

In 1906 the industrial designer Peter Behrens was asked to redesign the publicity material for AEG, the giant German electricity supplier – a major national combine incorporating power supply and electrical products. Behrens implemented what was probably the first ‘corporate identity’ programme – the implementation of standardised brand imagery throughout both the AEG product line and all its publicity.

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